Category: Branding

The Human Side of Branding
July 24, 2019 No Responses

The Human Side of Branding

There is a lot more to branding than identity, advertising and public relations. Brands also need to get in touch with their human face. “I want to build my brand.” I have lost count of the number of times I...
read more
Personal Brand Building – An Expat’s Secret Weapon in the War for Talent
July 24, 2019 No Responses

Personal Brand Building – An Expat’s Secret Weapon in the War for Talent

A Brand Called You? As many of you will know, Tom Peters coined the terms personal branding and “Brand You” in 1997 and, according to Execunet, it is now the number one career management tool used by executives worldwide. How...
read more
Artist Branding in the Music Business
July 24, 2019 No Responses

Artist Branding in the Music Business

Music branding has become more and more popular as a topic amongst not only the hierarchy of the music industry but the average artist and independent companies. Artists are slowly beginning to realise the power of their own name and...
read more
How to Create a Unique Brand Image
July 24, 2019 No Responses

How to Create a Unique Brand Image

A unique brand image is important for every business. If the brand is copied, the customers will feel that the company is unprofessional and shop with the competitor instead. Having a unique brand image can increase the conversion rate of...
read more