Every time you enter the search engine Google, Facebook, YouTube and other social networks and websites, you usually find Google Ads advertising and your company may be one of those that appear when paying for those spaces. This paid advertising is an excellent way to drive more traffic to your site and in this way increase the visibility and probability of conversion for your business.
However, before investing in a paid advertising digital marketing strategy, you should bear in mind that it can be very expensive if you are not careful. For many businesses, Ads are not the best option.
For this reason, it is very important to take into account some key points before considering investing in a digital marketing campaign with Ads or focusing on organic strategies, such as SEO Bangkok, email marketing, link building, among others.
- Understand How Long Long-Tail Keywords Work
The first step before investing in paid advertising is to understand how it works, especially when it is focused on search engines. The core of this strategy is the keywords of your industry.
As with SEO, in Ads, long-tail keywords are usually the most efficient, since, despite having a lower level of search, the traffic they attract is more qualified. It is best to invest in keywords that your potential customers are most likely to search for.
- Do A Constant Follow-Up
The success of any paid digital advertising campaign is to track the metrics of each tool constantly. If you can’t see and measure campaign performance, you shouldn’t invest in advertising and opt for an organic strategy.
The great advantage of Google Ads and other platforms is that you can track everything through tools that are usually implemented on optimized websites, such as Google Analytics, which is free and easy to install.
- Is It A Good Long-Term Strategy?
It is recommended, according to digital marketing experts, that paid advertising is only a complement to other strategies, such as SEO, SMM or email marketing. Although this will depend on many factors, startups and entrepreneurs with limited budgets should opt for organic positioning and focus Ads on specific campaigns.
On the other hand, large companies with higher budgets can use Ads to improve the positioning of SERPS or attract more targeted traffic to become customers.