A unique brand image is important for every business. If the brand is copied, the customers will feel that the company is unprofessional and shop with the competitor instead. Having a unique brand image can increase the conversion rate of your product. Nowadays, there are many eye catching campaigns on the internet. Many people are competing in the same industry so it will be difficult to stand out if you don’t have an excellent advertising campaign. The brand image is part of your advertising campaign. Without a good brand image, you will lose in the competition regardless if you can offer a quality product.
The brand image that you create must be related to your product or company. It must cause the customers to have an emotional association with the product or services that you offer. There are two methods you can use to create an association with the brand image including direct experience, and indirect associations. Brand images that are created through direct experience are attributed to the emotions of the users. For instance, Mc Donald uses the word “Happy Meal” to create a brand for one of its meal.
Some companies cannot use direct branding for their products or service. Examples of companies that have use indirect branding includes Nike and Avis. Indirect branding can be affected by many factors including the words you use to describe your product, customer service speed and etc. The image that you give your brand must be relevant to the quality of the service which you provide. For example, if you name your company as panther consulting service, you have to provide fast customer response. If your customer has to wait for several weeks for your response, your company will risk losing the reputation.
The name of the new brand must be short and easy to memorize. If the brand name is too long, your customer will have difficulty in remembering it. The spelling of the new brand must not be too complicated. The name of the brand must be a single word that has few characters. In addition, the brand name must be able to be translated into other languages.
The domain of the brand name should not be already taken by another person. You can check whether the brand name is available by going to the domain store such as GoDaddy. You can add a few words to the domain name, as long as it is related to your brand name. However, it is best that you use a brand name that has an existing domain name so that you don’t use the same brand name with another product.