You may not know about it but Google can change your business and make it reach new heights. An ecommerce store owner or a blogger relies heavily on Google for most of their business. But even small business owners can take advantage from it. These days everyone likes to search on Google about the best café or restaurant nearby their location. So even if you own a small business you can use Google for your benefit.
What are some of the different ways to use Google for your business?
You can use two different approaches to take advantage of Google in your business growth.
- SEO (search engine optimization)
- SEM (search engine marketing)
Both these approaches are quite handy and have their own pros and cons.
SEO for your business
SEO is the method of get yourself Ranked in google search engine[ติดอันดับ google, which is the term in Thai]. The higher you ranked the more exposure you get. It is quite easier to rank for small businesses as you are targeting people in a specific locality. It is completely free but you must spend some time on working hard to see results. You can also hire an agency to help with SEO work.
SEM for your business
SEM is also another great way of getting more traffic to your website to create brand awareness. The biggest difference between SEM and SEO is that SEM is paid. You are posting paid ads on Google. But the advantage is that you are getting right on the first page. Hence, you can see the results quickly.
You can also take help from an expert
You can also take help from an SEO or SEM expert. If you could create brand awareness about your business in your locality you will be able to get more customers. So you can think of it as a little investment.